So if you’re anything like me, you’re obsessed with Target. I mean let’s be honest, who isn’t? If you haven’t seen this article on Buzzfeed, it’s a must read; and pretty much spot on for any girl that walks through those red doors. So by now I’m sure you know that they started their own paint line called Devine. With super cute packaging and gorgeous colors, how could anyone resist? I know I couldn’t! Image

I got a small sample of the color called “Devine Pond”. A beautiful turquoise, which is unlike any color I’ve used before so I was super excited! The guinea pig for this project was a little table my friend Abby was going to take to Sal Val, so I took it off her hands. Free = fabulous. Image   It’s not something I would usually be drawn to, but I knew I could spruce it up and put my own touches on it. I thought that painting the whole thing might be a little overwhelming, so I decided to sand down the top and re-stain it. This was a little more time consuming than I thought it would be, but after about 45 minutes with my orbital sander and a very sore back, I was left with this: ImageWhen I started sanding I wasn’t sure if the patterns in the wood would stay intact, but they did! And even though the grain of the wood was facing all different directions, everything was smooth and ready for some stain.

Now for the paint! I was super happy with it so let’s talk about all the Targety goodness :)

1 :: Price. For the small 8 oz. sample it’s only $4.99 and it goes a long way!
2 :: Zero VOC. This makes it perfect for painting inside. I didn’t notice any odor at all.
3 :: Water based means super easy cleanup.
4 :: Quick dry time. Recoat in 30 minutes.
5 :: Non-spattering coverage. The consistency is great and it doesn’t fly off the brush.
6 :: Self priming. I lightly sanded my table and the paint was sticking to it great; 3 light coats gave me awesome coverage.
7 :: Sheen. It’s matte and reminds me of how chalk paint dries, making it super easy to distress.

The only negatives I have to talk about right now are that I wish they had more colors to choose from! This paint was great for the type of project I was working on.ImageAfter distressing, I used Annie Sloan’s Clear Wax to seal it up and for the top I used Miss Mustard Seed’s Hemp Oil. Did you know you could use it as a protective coat over stain? Well you can! It’s so much easier to use than Polyurethane and it’s all natural. I love how smooth it makes the wood feel :)

Once this was all done, I was feeling just ok about how it looked. I loved the color and the stained top, but it needed something else. Time for those special touches I was talking about earlier ;) There’s a deep decorative line that goes all around the table and I thought about adding a gold or white accent in there until I remembered I had some extra upholstery nails laying around. Luckily, the wood was pretty soft and they were super easy to nail in. I’ve had some bad experiences in the past and was glad this wasn’t a repeat situation!

The nails looked great and I added a big knob I found at Hobby Lobby to the front. I painted it in Old White Chalk Paint and distressed it up a bit. Now I was feeling much better about this little table :) With all the gorgeous sunny days we’ve been having lately and not many windows in our small apartment, I couldn’t resist photographing outside again. Image   Image   Image   Image   Image

I’m excited to try some of the other colors they have to offer and they even have wallpaper that pairs perfectly with each one. I mean of course they do, Target thinks of everything!

Have any of you tried the Devine paint? I’d love to hear what you think! Hope you’re all having a happy Monday!

 

 

Linking up with these lovely ladies:

Elizabeth Joan Designs  :: My Pinterventures :: Denverista :: That DIY Party :: Our Sunday Best :: Bouquet of Talent :: Nifty Thrifty Sunday :: Submarine Sunday :: Think Pink Sunday ::Silver Pennies Sundays :: The Sunday Showcase :: Three Mango Seeds ::Frugal Crafty Home :: Inspiration Monday :: Monday Funday :: Pin it Monday :: Motivate Me Monday :: Masterpiece Monday :: The Creative Collection :: Craftastic Monday :: Much Ado About Monday :: DIY Sunday Showcase :: Link it or Lump it :: Motivational Monday ::  Do Tell Tuesday :: The DIY’ers :: Tuesdays at Our Home :: Handmade Tuesdays :: Inspire Me Monday ::Time to Sparkle :: Take-A-Look Tuesday :: Inspire Me Tuesday :: TOO Cute Tuesday :: Lou Lou Girls :: DIY Inspired :: The Makers :: From Dream to Reality :: Hit Me With Your Best Shot :: Party in Your Pjs :: Whimsy Wednesday :: Wow Us Wednesday :: Wicked Awesome Wednesday :: What We Accomplished Wednesday :: Show Me What You Got :: Wow Me Wednesday :: Wonderful Wednesday :: Your Whims Wednesday :: Work It Wednesday :: Cast Party :: Centerpiece Wednesday :: Whatever Goes Wednesday ::  SNAP! :: Sweet Haute :: Pin It Thursday :: Link’n Blogs :: Lamberts Lately :: Be. YOU. Tiful  :: Enchanting Inspiration :: Thursday Favorite Things :: Create Link Inspire :: Think Tank Thursday :: Live Laugh Linky :: All Things Thursday :: Bloom Designs :: Thursday S.T.Y.L.E. ::  Creativity Unleashed :: Thank Goodness It’s Thursday :: Inspiration Gallery :: Feathered Nest Friday :: Frugal Friday :: The Party Bunch :: The Party Palooza

57 thoughts on “Target Strikes Again! :: Devine Paint Review

  1. Pingback: Thursday STYLE Link Party #25 - A Prudent Life

  2. Pingback: Thursday S.T.Y.L.E. Link Party #25 - Well-Groomed Home

  3. Emily

    Love your adorable table! I work for Gretchen Schauffler, the founder of Devine Color, and I thought you might like to know that Devine Color was started in the Portland, OR more than a decade ago by Gretchen. She was frustrated with the shades of paint available in the marketplace. Target only has a small exclusive collection of Devine, but it is awesome becauseTarget has the pre-mixed colors and the 8oz size sample containers, and is easily available. If you are interested in more substantial projects, the Devine Color website has a full range of interior paint colors (209 to be exact) available in quarts and gallons. We are super excited to see all the great projects people are making with Target Devine Color, and I have to say your photography is also really good. :-) I am happy to have discovered your blog.

    Reply

    1. brepurposed Post author

      Hi Emily! I’m so glad you stopped by to tell me all about the background of Devine Color :) I had no idea where it began or that there were more colors to choose from! That’s so exciting. I can’t wait to check out the wide range of colors they have to offer and will definitely be using it again in the future. And I appreciate your compliment on my photography :) Thanks again for stopping by!

      Reply

  4. Sarah Nenni Daher

    What a fabulous pop of color! I wouldn’t even have thought to look for paint at Target, by the way. I automatically just think Sherwin Wiliams or a home improvement store. I just stopped by from Thank Goodness It’s Thursday at Ruffles and Rain Boots.

    Reply

    1. brepurposed Post author

      Thanks Sarah! Target just recently started selling it, I just happened to walk by it one day! Thanks for stopping by :)

      Reply

  5. Christine

    I love how this came out! The wood grain on the table top is just gorgeous! Do you know if the Devine paint line has any metallic shades? I have a project in the works and was just curious :).

    Reply

    1. brepurposed Post author

      Thank you so much Christine! I don’t believe they do, but knowing Target, I’m sure they will come out with some soon!

      Reply

  6. Pingback: Turquoise and Brass Renew This Side Table

  7. Jade @ Jonesin' For Taste

    Apparently i haven’t been looking around my Target close enough. That’s a great price for paint and I love that I wouldn’t have to buy a ton of it because I rarely need that much and don’t really want to paint everything in the house that color. And self-priming I feel is a must. Thanks for sharing on the Merry Monday Linky party.

    Reply

  8. Katherines Corner

    Your table turned out wonderfully! I haven’t tried the pain but I have a project I can use it on. Thank you for sharing your sweet blog at the Thursday Favorite Things Blog Hop. ♥

    Reply

  9. Pingback: Party in Your PJs #7 - simplysweetsbyhoneybee.com

  10. Erlene

    Wow that’s an amazing transformation! I love the little added touches with the knob and studs. Thanks for sharing on Merry Monday Linky Party.

    Reply

  11. Melissa @ Simply Sweets by Honeybee

    I love this post so much. I’m starting to dabble in DIY stuff and love to learn from others. Thanks for doing this review. I really want to try the paint now. Loving your blog. I’ll be featuring your post on this week’s party in your PJs. Hope to see you there :)

    Reply

    1. brepurposed

      Hi Melissa! Thank you so much! I hope this review was helpful and you should definitely try out the paint :) So sweet of you to feature me, I’ll be sure to stop over!

      Reply

  12. Suzan

    First of all I never knew they had their own paint line – thanks so much for that information !
    Second of all I just adore your transformation – it’s a perfect color :)
    And third of all I bought 2 folding metal chairs from Target for the garden that match your table perfectly !
    Visiting from Katherine’s Corner – hugs,

    Reply

    1. brepurposed

      Hi Suzan! Thank you so much :) Now you know where you can find some new paint to try and you might have to make something to match your chairs! Thanks for stopping by! xo

      Reply

  13. Amy @ Homey Oh My!

    Such a gorgeous color!! I noticed the paint at Target too but didn’t give it much thought. I do believe though that anything from Target deserves a chance because Target.
    Stunning makeover as always!

    Reply

  14. AnnMarie

    I will be trying the paint now! The table looks great! I recently got some inexpensive chalk paint at JoAnn Fabrics! I will try anything not to pay the $40/quart a local shop is selling the large brand name for!

    Reply

    1. brepurposed

      Hi AnnMarie! Yes I know how expensive chalk paint can be! I’m up for trying anything that will save me a few bucks and works just as great. I believe you can make your own chalk paint using regular latex paint and plaster of paris. I’ve never done it but I’ve read about it! Thanks for stopping by :)

      Reply

  15. Marie @ The Interior Frugalista

    Wow Bre that is one gorgeous makeover! Love how the top came out uneven and aged looking (must get me some MMS Hemp Oil). I hope Target Canada carries this paint – unfortunately the Canadian stores are just not up to par with the US ones. I have one less than a block away and rarely shop there. Love the oversized knob you used and nail head detail.

    Reply

  16. ericasooter

    This looks so great! And that aqua/pond color is absolutely my fave color :) The upholstery nails and the medallion are the perfect finishing touches. I might have to go get some of that paint now after reading your review! :)

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge